Digipak analysis 1

Digipak Analysis- Part 1

Rihanna's album 'Loud'

To analysis a digipak from the R&B genre we decided to look at Rihanna's album 'Loud' this is because it is the same artist as ours and therefore would be the best digipak to get ideas from. 

Front cover

The main colour that are used for the front cover of the digiak is red this is usually stereotypically a sexual colour and can symbolise love. throughout this digipak red becomes a theme as she shows the colour red through her lipstick and her hair. the love and desire that is shown throughout this front cover can be expressed through the colour red and has a link to the lyrics in the song that is being advertised. The blushed cheeks will pull in the male attention and her skin tone against the bright red hair will pull their attention to her eyes.

The way her eyes are portrayed in this front cover looks like she is trying to hide away or not be seen. however in contrast her lips are slightly open and therefore can be seen as sexualised. Also by her eyes being nearly shut can link to the lyrics in the song that is being advertised as she may be trying tot shut the rest of the world out. Following this it may be seen as her trying to flirt and subdued someone which therefore draws the attention from the audience in. 

The tattoo on her neck is fully visible however stereotypically women aren't seen to have tattoos and therefore this may show her to be stronger. This may link to her being independent and able to stand on her own, this may also show her to be strong as tattoos are seen to hurt and therefore shows that she is able to go through the pain. 

The font that is used on this front cover is simple and the white wiring against the red and her skin tone makes it stand out and catch the buyers eyes. The way that the font is spaced out and only is four letters which takes up the whole of the bottom of the front cover, can represent that she needs space therefore linking to the lyrics. 

The close up of Rihanna on the front of the digipak makes the audience attracted to buying it due to the audience feeling closer to the artist. Due to the close up of her face makes the digipak and Rihanna more attractive as it is simple and there isn't a lot to concentrate on. As her face is in the centre of the digipak it makes the audience know who is the artist in this single and they would know what it looks like straight away. Following this it will be easy to remember as it all links the digipak and the song and lyrics together, as she is on the front cover and sung the song. Her target audience would be attracted to this front cover as women usually like other artists due to their appearance and how they would like to look like them. 

Inside

Inside the digipak the main focus if Rihanna, this shows the audience that she is the main artist. Which is following the typical convention of Rihanna by using most of her body to cover up most of the surface. The main focus within this mid-shot is focus of her face and chest which attracts the male gaze to be attracted to this digipak. 

The inside of the digipak follows the colour scheme due to having red roses, lipstick and her hair colour. The colour red the is carried on throughout the inside of the digipak still symbolises sex and love.

Following that the colour red is symbolising love something else that links into this is the roses. roses are typically a flower that represents love and therefore links in to the symbolisation that her hair and lipstick is representing. Roses are also normally given to women from men and therefore this can indicate that she has got a lot of admires due to the amount of roses. 

The way that Rihanna is laying can be portrayed as Sleeping Beauty the fairytale therefore could represent that in her song she wants a fairytale kind of love and romance.