To get people to answer our survey, we sent 20 people our survey through SurveyMonkey. These 20 people were a range of ages and had different tastes in music. This survey will help us find out what people like to see in a music video and will help with our structure. Out of the 20 people 20% were males and 80% were female. Our target audience is teenage girls and our questionnaire showed that mostly all the teenagers that answered our questionnaire liked R&B music. Having this massive pull for R&B in the teen age group. However out of all the people who answered our questionnaire it showed a wide range of ages from teenagers to adults which showed us that there is a massive pull for the R&B genre and therefore the genre R&B is a popular genre.
We asked the 20 people who we gave the questionnaire to, to rate out of 5 stars how they would rate the genre. By asking this question it gave us an understanding whether or not our chosen genre would be liked globally. From our questionnaire we can see that over half of the people rated R&B either 4 or 5 stars and the R&B genre was the most popular. When asked who was there favourite R&B artist 8 people said Rihanna therefore making her the most wanted artist followed by Beyonce, Whitney Huston. Following this we asked the same question for both Pop and Rock. The rating for Pop music was mostly rated at 4 stars however wasn't as popular than R&B. Within this genre the most favourite artist that was chosen for this genre was Justin Bieber which was followed by Sia and Adele. This helped our group because we decided before that we wanted to use a female artist as we know that it can help us fulfil our best potential, therefore seeing these results shows us that females are most popular over males.
However Rock had mostly negative comments and 30% of the 20 people rated the genre 1 stars which was seen as rubbish therefore proving that we have chosen the most popular genre. following this 7 people said that they didn't have a favourite artist for the Rock genre and this may be due to people not liking the genre. In contrast the most favourite band was Fall Out Boy with a vote from 5 people therefore showing the lack of interest in Rock music. Following all these questions we have decided R&B is the best genre for us to do as it is the most in demand and most popular.
To find out how popular watching music videos are, we asked how many hours roughly do they spend watching music videos in a week? This question is important because we want to make sure that people are interested in watching our music video. Due to the technology improving everyday people aren't watching music videos as much. This is caused by MP3 players improving and Radios becoming easier to use and get hold off. The results showed us that a massive 45% of the 20 people we asked had music videos going on in the background however didn't watch it. Following this only 25% of the 20 people watches music videos between 1-3 hours a week therefore this means that it isn't that popular, linking to this only 5% watch music videos for 7+ hours a week. This shows us that watching music videos aren't as important than the music, which means we need to make sure that people want to see our music video and therefore make it popular. This is proven by a high 20% of the people we asked don't watch music videos at all and therefore this proves that it isn't that popular to watch music videos.
Taking this questionnaire into account we have decided to use the genre of R&B as it is proven to get the best results and therefore is the most popular. Following this we have decided to use a female artist as it means that more people will be interested following the results we have received.
Rhythm 'n' Blues (R'n'B) started back in the 1940's known as "jazz blues" it was said that the music was descried as "urbane, rocking, jazz-based music with a heavy, insistent beat." It originally was popular in the African-American culture and the term rhythm 'n' blues was originally used by record companies so they could draw in the primary target audience being African-Americans. It was pre-war time which was when the African-Americans population.
This R&B song was released in 1996 by the Backstreet boys and is called "No Dignity". From a lot of the conversations shown in this music video and what they say I personally think that this music video is aimed at young teenage boys. For example they say "attracting honeys like a magnet" this is a stereotypical convection of teenage boys as stereotypically a teenager boys dream is to have a lot of girls around them.
The different camera shots that were used during this music video, represents and challenges the typical stereotype for R&B artists. The first camera shot is a close up of a car which can show that they have a lot of money and that it is important, another shot that represents this is that they are wearing gold chains and that they are noticeable which can also represent money. The next shot is a mid shot of women which shows that women are an important part within the music video. Following this the next shot is a long shot of women dancing therefore shown to be sexualised. Low angle shot came after of the men which shows power as they are looking down on it. Linking to this the next shot was a high angle of women therefore showing that they have no power and the men are higher. Another way that women are sexualised in this music video is the close up of their bums therefore that's what the men want the focus to be on. Following this the next why is a mid shot of their bodies therefore these men think that this is the next important thing to be looking at. Sexuality women in this music video is the consistent thing as they then follow with a low angle shot up their skirts. Therefore all these camera shots and angles are following the typical conventions of a R&B music video as they concentrate on the sexual pars of women and sexualised them more.
The Mise en scene in this music video shows the costumes that the women are wearing whilst dancing progreactive as they are showing a lot of flesh. Another thing is that the ratio of men to women is that there is more women than men and therefore shows that within music videos they are following the stereotypical convention as it shows that men like to have a lot of women around them. Also the lighting in the music video shows it to be very dark and therefore following the serotype of R&B music videos to be dingy and to represent clubs and the street. Another part of the Mise en scene that shows that men have more power is the costumes that the men and women wear. The women wear really revealing and sexualised outfits as the men are mainly covered up and they normally only show parts of the flesh such as their arms that show them to be 'superior'. Following this when the women is singing there isn't as many shots of her than there is of the men when thy are singing showing that she isn't as important.
The sound is also used in R&B music videos which include non diegetic and diegetic sound. The non diegetic sound is the humming in the background that gives it a sense of acoppella which can show that they can do more things than just sign. The other non diegetic sound is the piano in the background which is an convention for R&B because the type of instrument makes it rhythm and blues. However the only diegetic sound that is in the music video is the signing which is a typical convention for a music video.
Lastly editing is used to give the music video a club vibe. This is down by fast cuts as the music gets a fast pace. Therefore it links to the type of music that the music video is used for. Following this women are sexualised again by the quick flashes of women which shows that women are to be sexualised and it attracts the men's attention more to watch the video.
The next video is "Dilemma" which was sang by the
artists Nelly ft. Kelly Rowland. This R&B song was realised in 2002 in the
album "Nellyville". This music video and sign is more aimed at Trena
he girls as it’s more relaxed and not focused on women as much.
The camera shots in this music video follow and goes against
the typical conventions of R&B music video. The first shot in the music video
that is shown is an establishing shot that shows the type of town that this music
video is based in. It shows that everyone knows everyone and that everyone on
the street is close. This shot follows the typical conventions of R&B
because it shows the song being linked to real life situations. The next shot
also follows the conventions of an R&B song as it is a mid-shot of women
following the man about. This shows that the women are powerless and that the
women are sexualised which may mean that men are seen to own women. A low angle
shot is the next shot that is shown in the music video which shows that the men
are powerful and make the decisions and that women should obey them. Therefore against
the lyrics this shot is going against and following the typical conventions as
it shows men are more powerful however the lyrics are saying that she is going against
her man, which is seen as going against the typical stereotype for women as she
isn’t following or doing what her man says. Another shot that is following the
typical conventions for an R&B music video is the long shot of a woman’s
legs, this shows that women are there to be sexualised and therefore will attract
males attention to the music video. Another shot that follows the conventions
of a the R&B genre is another long shot of a man sitting on the car
therefore shows he has money and women should respect him for that. Lastly a
high shotshowing the women in distress
shows that the women needs a man to save her and therefore follows the typical
conventions of an R&B music video, as the men are superior and women need
looking after.
The Mise en scene is used to follow and go against the
typical R&B conventions. Firstly the men are more covered than the women therefore
this attracts a male’s attention and follows the typical stereotype of a woman
being sexualised. Another part of Mise en scene that is used to follow the
stereotypes of an R&B music video is the way the different characters in
the music video are placed. This is shown when the men are sitting on the chair
and the women are standing around them. This shows men to have more power as
the women should only be there to look after the man. Also the Mise en scene is
used to follow the stereotype of men leaving this is shown by the man getting
fed up with the woman and leaving therefore shows the man to have more power
over the women. The props that are used in this music video follow the
stereotype because the music video uses props such as cars to follow the
typical stereotype of males in R&B songs. This stereotype is that men have
a lot of money as they are the breadwinners and therefore shows that men have
more power. However cars are also used in the music video to go against the
typical stereotypes of women as it is shown for women to be driving. This is
going against the stereotype because it shows that women can be independent and
that women don’t always need men to be around for them therefore is seen not to
be conventional.
The sound is used by being spilt into non diegetic and
diegetic sound. This helps sound go against and follow the conventions of
R&B music videos. The diegetic sound that is used is the singing throughout
the music video this is conventional as all/most of R&B music videos have
the artist singing. Secondly the mum shouting out is a diegetic sound as it isn’t
added in and is natural to the music video. This goes against the conventions
of an R&B music video as they don’t normal have talking over the singing. The
non-diegetic sound is the instruments that are used in the music video. This is
because there are many instruments that are used and therefore follows the
stereotype of R&B music as they have a mixture of instruments to create the
beat.
In this music video there isn’t a lot of editing. This goes against
the conventional R&B music video as there is normally a lot going on. In this
music video there is two types of editing which is fast cutting when the beat
speeds up to show that there is a lot of emotion in the song. This follows the
stereotypes of R&B music as there are normally a lot of emotions in the atmosphere.
The second type of editing is fading between shots. This is going against the
conventions of an R&B music video as it shows the emotions to be calm and
relaxed, however the lyrics reflect differently.
The last video is “Anit
giving up” which is sang by Craig David. This song was released in 2016 in the
album "Following my Intuition". This music video is different to a lot of other R&B music videos
and therefore this means it goes against a lot of the conventions.
The shots that are used in this music video are very simple
and therefore most of the shots don’t represent a lot. This means that it goes against
the conventions of an R&B music video. The first shot is a mid-shot of his
face that shows the audience who the main artist is. This follows the conventions
of an R&B music video as it shows who the artist is to the audience so that
they can focus on him more. After that shot there is a long shot of a girl,
this shows the girl not to be sexualised as it isn’t focused on one part of her
body. Throughout this music video there are a lot of long shots that show the
men and women to be equal and neither of them to be sexualised.
The Mise en scene is used to follow or go against the
conventions of an R&B music video. The lighting is used in this music video
to go against the conventions as it is bright where as others it is dark or dark
at one point during the music video. Another part of the Mise en scene that
goes against the conventions of an R&B music video is the costumes, this is
because all the people included in the music video are that they are covered
and therefore aren’t sexualised. Next the Mise en scene goes against the
conventions because the men in the music video are seen to be dancing as well
and stereotypically men are seen to be to cool for dancing. Linking to this
there are only five people in the music video therefore keeping it simple and
equal.
The editing is used a little to go against and follow the
conventions of an R&B music video. The cuts are suttle and therefore this
is going against the conventions because there stereotypically really noticeable
and fast. Secondly the other editing technique is that there is a panning shot
which flows therefore this goes against the conventions of a typical music
video as this is calm and isn’t fast.
Lastly sound is used to follow and go against the
conventions of an R&B music video because there is non-diegtic sound that
is deepness of sounds. This follows the typical conventions as it creates an
upbeat atmosphere in the music video. Finally the singing is diegetic and
therefore is natural which isn’t typical for an R&B music video.
The lyrics for 'Man Down' was to long for the time limit we got given therefore we had to cut parts out. In these annotations it shows where we decided to cut verses out and what cuts, shots and miss en scene we wanted for each line of the lyrics. This meant that we are able to put our story board ideas straight onto the story board.
To film this we found it difficult to get the music lined up to the lip syncing. To make sure that the timing was correct we played the music out loud in order to make it easier. We found out from this that the genre we want to use (R&B) you have to be more sassy than other genres and therefore that should be portrayed when you lip sync. The challenges was learning the words quick enough for us to film this little clip, that means that it might take a while for the actress to learn the words for the whole music video. Taking this into account would be that in order to make our music video as believable as we can we will need to take a few clips of the same part to make sure we can match it up perfectly.
To show different A2 media students music videos I have done two different videos analysing two different music videos. One that I think is good and one that I don't think is that good.
The one below is the a music video that I think is good and therefore I think we should you some ideas from this music video.
The music video below is a music video I don't think is that good and therefore when we start to do our music video, we should keep in our minds what was bad about this music video and make sure we don't make the same mistakes.
For our record label we have decided to use the name ‘Orbit
Record’ this is because the word ‘Orbit’ symbolises the earth and the way it
moves around the sun and therefore it is associated with life and motion. Therefore
can be seen to move with the times. Also orbiting can foreshadow a record
player which is when the word ‘Record’ fits in. also the word ‘Record’ has a
natural flow and therefore fits in nicely with ‘Orbit’.
My first idea is to follow the R’n’B labels that already
exist. To fit in with this generalisation I decided to use a black and white colour
theme. This is because it can be seen to stand out but still be natural
therefore is consistent. The two circles around the wording can symbolise
orbiting and therefore creates an optical illusion. Having one thicker line on
the outside and a thinner one in the middle it doesn’t make the logo look to
bold and therefore is kept looking simple.
The second idea I came up with was to use a picture of a
record label and therefore can symbolise the word ‘Record’. The record label
logo for this idea came from the record label ‘Jive’ logo, and therefore
already can be seen as a R’n’B record label. The same font is used throughout
the logo however having the font curved creates the sense that it is orbiting
the record label. The blue colouring of the wording is seen to look simple
however stand out against the black record label, the colour blue also
symbolises the earth as it can be associated with natural things. However the
first one is more natural.
Lastly the third record label I created follows the same
idea as the first record label however I have changed the broader. This is
because having a rectangle finish gives the record label a nicer finish. This logo
looks very similar to the record company ‘Motown’’s record logo. Also the black
and white theme colour is professional and makes it stand out. The two fonts
that are slightly different means that they are able to be recognised however
they complement each other. This is similar to the record label ‘Roc Nation’ as
this record label used two different colours which were red and black to make
it stand out. Also this record label makes it look modern and therefore it fits
into today’s society. However the record label looks like it should be aimed
for either a hip hop or rock genre and therefore won’t be able to fit in with
out R’n’B record label.
Overall I think that I will use the first record label I created
as it is professional however simple and will be easy to recognise. Also the
reason why I don’t think I should use the third record label is because it is
to general for the music genres and the second record label looks like an anime
or a cartoon therefore is to childish.
To show what our target audience is, I have created a mood broad full of the things that I think are associated with teenage girls. I have added in things such as hobbies, food, clothing shops and social media that I believe are associated with teenage girls. The hobbies I have included are;
To get people to answer our survey, we sent 20 people our survey through SurveyMonkey. These 20 people were a range of ages and had different tastes in music. This survey will help us find out what people like to see in a music video and will help with our structure. Out of the 20 people 20% were males and 80% were female. Our target audience is teenage girls and our questionnaire showed that mostly all the teenagers that answered our questionnaire liked R&B music. Having this massive pull 
for R&B in the teen age group. However out of all the people who answered our questionnaire it showed a wide range of ages from teenagers to adults which showed us that there is a massive pull for the R&B genre and therefore the genre R&B is a popular genre.
Whitney Huston. Following this we asked the same question for both Pop and Rock. The rating for Pop music was mostly rated at 4 stars however wasn't as popular than R&B. Within this genre the most favourite artist that was chosen for this genre was Justin Bieber which was followed by Sia and Adele. This helped our group because we decided before that we wanted to use a female artist as we know that it can help us fulfil our best potential, therefore seeing these results shows us that females are most popular over males. 
To find out how popular watching music videos are, we asked how many hours roughly do they spend watching music videos in a week? This question is important because we want to make sure that people are interested in watching our music video. Due to the technology improving everyday people aren't watching music videos as much. This is caused by MP3 players improving and Radios becoming easier to use and get hold off. The results showed us that a massive 45% of the 20 people we asked had music videos going on in the background however didn't watch it. Following this only 25% of the 20 people watches music videos between 1-3 hours a week therefore this means that it isn't that popular, linking to this only 5% watch music videos for 7+ hours a week. This shows us that watching music videos aren't as important than the music, which means we need to make sure that people want to see our music video and therefore make it popular. This is proven by a high 20% of the people we asked don't watch music videos at all and therefore this proves that it isn't that popular to watch music videos.
